Mommy Republic: Understanding Filipino Millennial Moms by Edie Acedera and Kate Yu - Trade Paperback

Mommy Republic: Understanding Filipino Millennial Moms is a first-of-its-kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines. Based on proprietary quantitative research and countless in-depth interviews, authors Edie Acedera and Kate Yu introduce you to the fascinating psyche of millennial moms of today: a very inspiring and inspired generation of moms who are looking for more meaningful and targeted connections and brand experiences. The work captures data from their large-scale generational study and creative questions designed to go beyond the obvious and the stereotypical. The work reveals insights on how to better enlist millennial parents as co-creators of brands and products and create a truly authentic brand experience that inspires trial and loyalty. An indispensable read on profiling, peppered with real human stories and surprising revelations to thought-provoking questions, this book helps marketers wishing to unlock the Philippine market by better serving the powerful new generation of millennial moms.