75 Years of Endless Discoveries
For many years, we have remained close to the hearts of millions of Filipinos across generations. No matter what point they are in their lives, they will always have a home here in National Book Store – whether they are readers, artists, students, even the whole family.
We are proud to remain a constant in everyone's journey, nurturing the passions and inspiring the growth of every Filipino. Our founders, Socorro Cancio – Ramos, Jose Ramos, and their family, embodied hard work and powerful leadership and persevered against all odds. Their once small stall in Escolta, despite having been burnt to the ground during the Japanese occupation and later ravaged by a typhoon, would persevere and prosper amidst such great adversity. It is this resilience and relentlessness that took us to heights they once thought were impossible.
Their journey is an inspiration for Filipinos everywhere, and a reminder of the humble beginnings of one of the country's most loved institutions.
In the 40's
National Book Store was established by Jose and Socorro Ramos
National Book Store reopened in Avenida, Rizal after it was burned down during the liberation of Manila from Japanese occupation.
National Book Store was destroyed by Typhoon Gene.
In the 60's
National Book Store’s nine-story building in Avenida, Rizal was christened as the AlBeCer Building, after Socorro and Jose’s three children.
National Book Store opened its Rizal Avenue branch.
In the 70's
National Book Store opened its Recto branch.
National Book Store opened its Araneta Coliseum branch.
National Book Store acquired the license from Hallmark,
National Book Store opened its Quad Arcade branch.
In the 80's
National Book Store opened its three-storey Superbranch in Cubao
National Book Store opened its first branch in Visayas on Mango Cebu Avenue in Cebu City.
National Book Store established its head office at the Quad Alpha Centrum Building in Mandaluyong City.
The Union Alliance of Concerned Employees of NBS was established.
Cacho Publishing, Inc. was established
NBS acquired profits of $1 million on gross revenues of $34.7 million, allowing it to join the roster of the top 100 Philippine corporations.
In the 90's
National Book Store held the very first Cut Price sale.
Anvil Publishing, National Book Store’s publishing arm, is established.
National Book Store launched its house brand for school and office supplies, Best Buy.
National Book Store acquired its C5 warehouse.
Power Books, Inc. was established.
National Book Store opened its first Mindanao branch in Cagayan De Oro.
National Book Store changed its logo from the original bird image to the more modern red script.
The first National Book Store Express store is opened in Retiro.
In the 00's
National Book Store implements its loyalty program, Laking National.
Socorro Ramos is awarded the Entrepreneur of the Year by Ernst and Young.
The National Book Store Foundation, Inc. is established.
National Book Store ranked 308th in the Retail Asia-Pacific Top 500, a list that includes 14 national economies in the region.
National Book Store is awarded as one of the Outstanding Filipino Retailers by the Philippine Retailers Association.
The National Book Store website, www.nationalbookstore.com, is launched.
National Book Store’s 100th store is opened in SM Taytay.
National Book Store expanded to Hong Kong with its first Metrobooks branch.
Socorro Ramos was awarded an Honorary Degree from Ateneo De Manila University.
National Book Store held the first-ever midnight book launch in the country for The Lost Symbol by Dan Brown.
The National Book Store Facebook page is launched.
The My Pilipinas Moleskine collaboration between National Book Store, Collezione-C2, and Moleskine is launched.
National Book Store brought bestselling author Nicholas Sparks for a book signing tour.
Nanay Coring: The Story of National Book Store’s Socorro Ramos’, a book chronicling Socorro Ramos’ journey to success, is released.
National Book Store won a competition to bring author Mark Millar for a book signing tour.
National Book Store launched the Rajo Laurel design collaboration.
National Book Store launched its e-commerce site.
The first-ever Philippine Readers and Writers Festival is held.
National Book Store brought bestselling author Mitch Albom to Manila for a book signing tour.
The My Fave Book Selfie contest is launched in partnership with the Philippine Star.
The new National Book Store vision and mission statement is formulated.
The first Free Comic Book Day is held.
National Book Store launched a collaboration with entrepreneur and media personality Daphne Oseña-Paez.
National Book Store launched a collaboration with artist Benedicto Reyes Cabrera, BenCab: 50 Creative Years.
National Book Store held the first-ever Color Pop Fair, an interactive coloring event.
National Book Store brought bestselling author Kiera Cass for a book signing event in Cebu.
SAP, an enterprise planning software, is implemented.
National Book Store is appointed the exclusive distributor of Itoya in the Philippines, an iconic and beloved premium Japanese brand.
National Book Store opened its 200th store in Ayala Serin Tagaytay.
National Book Store launched its delivery service via hotline 8888-627.
The first National Book Store Foundation Dome Library, the first of its kind in the Philippines, is turned over.
National Book Store launched a collaboration with Cecile Zamora Van Straten, a lifestyle blogger.
National Book Store entered the Hall of Fame of the Philippine Retailers Association.
National Book Store began the rollout of a new store design, developed with French design agency Malherbe. The first branch to be updated with the new design is in SM City North EDSA.
National Book Store is appointed the exclusive distributor of Caran d' Ache products in the Philippines.
National Book Store acquired a license to design and distribute products from Disney.
Three specialty stores are launched: Art Bar, Noteworthy, and Workstation.
The NBS Academy, an in-house training center for NBS employees, is established.
NBS College, an institution for higher learning, is established in Quezon Avenue.
National Book Store launched a fourth specialty store: Kids Ink.
National Book Store acquired a new mega distribution center in Muntinlupa.
SAP optimization was implemented to further improve National Book Store’s operational efficiency.