Leap: How To Thrive In A World Where Everything can be Copied Hardcover
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Disclaimer: This item is on clearance sale and has been fully marked down due to various reasons, including any damage that may not be physically apparent. Markings may vary per book. While it is still in good condition, it may have a small dot or line on the edge, a price sticker from the original store it was returned from, or a differe
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About this item
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Disclaimer: This item is on clearance sale and has been fully marked down due to various reasons, including any damage that may not be physically apparent. Markings may vary per book. While it is still in good condition, it may have a small dot or line on the edge, a price sticker from the original store it was returned from, or a different cover from what is shown in the display picture. This item is sold on as AS IS basis. Thus, item sold is considered as final sale.
Product details
Data sheet
- Article
- 100000168145
- ISBN
- Author Name
- Publisher
- Book Depot
- Origin
- Howard Yu
- Book Format
- Hardcover
- Weight
- 0.49kg
- Length
- 24cm
- Width
- 16cm
- Height
- 4cm