Negotiating Skills for Virgins Trade Paperback by Bob Etherington

• A book that will give you the confidence to take on any negotiation task. • Being a confident and effective negotiator is one of the key skills required in modern business.• Written in the same appealing style as the author's bestselling Cold Calling for Chickens.• Full of anecdotes and examples of negotiation situations and obstacles overcome.

The thought of negotiating, striking a bargain, or god forbid, haggling, strikes fear in the hearts of many. This brilliant instructional guide, packed with anecdotes and advice, is written for all those people who are terrible at negotiating. Based on several years of practical and successful negotiating around the world, the approach adopted by the author in this book will help anyone seal deals on favourable terms. Written in Bob Etherington's distinctive style (a combination of highly practical advice told in an entertaining fashion), Negotiating Skills for Virgins is all you need to ensure you don't lose out in your next negotiation.