WINNING HER BUSINESS: HOW TO TRANSFORM THE CUSTOMER EXPERIENCE FOR THE WORLD'S MOST POWERFUL CONSUMERS TRADE PAPERBACK

Author: Brennan,Ridget
WINNING HER BUSINESS: HOW TO TRANSFORM THE CUSTOMER EXPERIENCE FOR THE WORLD'S MOST POWERFUL CONSUMERS TRADE PAPERBACK
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  • WINNING HER BUSINESS: HOW TO TRANSFORM THE CUSTOMER EXPERIENCE FOR THE WORLD'S MOST POWERFUL CONSUMERS TRADE PAPERBACK
9781400212934
₱799.00
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Bridget Brennan, Ceo Of Female Factor, Shows Readers How To Beat Competitors And Grow Overall Market Share By Applying The Fundamentals Of Creating A Customer Experience That Appeals To The Most Powerful Consumer Decision Makers: Women.

When People Think About The World S Growth Markets, They Often Envision Countries Like China And India. Yet They Miss The Largest One Right Here At Home: Women. With Women Driving 70 To 80 Percent Of Consumer Purchasing, It Would Seem An Obvious Strategy To Learn How Best To Appeal To This Continually Expanding Market. Common Sense? Yes. Common Practice? No.

In Winning Her Business, Bridget Brennan, Advisor To Some Of The World S Biggest Brands And Businesses, Provides A Roadmap For Selling In A World Dominated By The Rise

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About this item

Bridget brennan, ceo of female factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.When people think about the world s growth markets, they often envision countries like china and india. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? yes. Common practice? no.In winning her business, bridget brennan, advisor to some of the world s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise

Product details

9781400212934
7 Items

Data sheet

Article
100000154976
ISBN
Author Name
Brennan,Ridget
Publisher
Thomas Nelson Incorporated
Origin
Imported
Book Format
TRADEPAPER
Weight
0.27kg
Length
19.8cm
Width
12.8cm
Height
2.1cm