How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?

Explaining the key ideas in the field of business in a clear and simple way, The Business Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

The Business Book is a plain-speaking visual guide to the most important concepts within the field – from chaos theory and critical path analysis to market mapping and the MABA matrix. It demystifies complicated theories and explains the ideas of seminal business thinkers, from Bruce Tuckman's "five stages" for team organization to Michael Porter's "five forces".

Fully revised and updated with eight brand-new pages of content, The Business Book is an inspiring and comprehensive introduction to a fascinating subject.