Advertising And Promotion 9ed Np: Integrated Marketing Communications

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Author:  BELCH,GEORGE
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About this item

This new edition focuses on the many changes that are occuring in areas of marketing communications
and how they influence advertising and promotional strategies and tactics.

Product Details

ISBN 9781259010408
Author Name BELCH,GEORGE
Book Format Tradepaper
Weight 0.0000 kg
Length 0 cm
Width 0 cm
Height 0 cm

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