International Marketing Principles 9ed N

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About this item

This edition reflects the highly dynamic nature of international marketing. The book offers a perspective on the shift in the role of market forces and the impact of this revolution on international marketers in terms of outreach, research, and competition.

Product Details

ISBN 9789814416382
Book Format Tradepaper
Weight 0.7500 kg
Length 23 cm
Width 18 cm
Height 2.9 cm

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