Mommy Republic: Understanding Filipino

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About this item

Mommy Republic: Understanding Filipino Millennial Moms is a first–of–its–kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines. Based on proprietary quantitative research and countless in–depth interviews, authors Edie Acedera and Kate Yu introduce you to the fascinating psyche of millennial moms of today: a very inspiring and inspired generation of moms who are looking for more meaningful and targeted connections and brand experiences. The work captures data from their large–scale generational study and creative questions designed to go beyond the obvious and the stereotypical. The work reveals insights on how to better enlist millennial parents as co–creators of brands and products and create a truly authentic brand experience that inspires trial and loyalty.
An indispensable read on profiling, peppered with real human stories and surprising revelations to thought–provoking questions, this book helps marketers wishing to unlock the Philippine market by better serving the powerful new generation of millennial moms.

Product Details

ISBN 9786214201280
Book Format Tradepaper
Weight 0.8000 kg
Length 22.9 cm
Width 15.2 cm
Height 1 cm

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