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Disclaimer: please note that this title is a bargain book copy, purchased directly from the publisher or distributor. While it is still in good condition, it may have a small dot or line on the edge, a price sticker from the original store it was returned from, or a different cover from what is shown in the display picture.Brand identity essentials, revised and expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company'S identity encompasses far more than just its logo. Identity is crucial to establishing the public'S perception of a company, its
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