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How To Discover Customer Value by S. Parthasarathy - Trade Paperback - Marketing Books
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About this item
Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure.This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions:Where does customer value reside and how does one find it?
Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure.This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions:Where does customer value reside and how does one find it?
Get a copy of How To Discover Customer Value by S. Parthasarathy today at National Book Store online bookstore and in our over 230 branches in the Philippines. Discover more Business & Investing books and other Non-Fiction titles to read today!
Product details
Data sheet
- Article
- 100000172986
- ISBN
- Author Name
- Publisher
- Rupa Publications India Pvt Ltd
- Origin
- S. Parthasarathy
- Book Format
- Trade Paperback
- Weight
- 0.3kg
- Length
- 20.32cm
- Width
- 13.34cm
- Height
- 1.52cm