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THE ADVERTISING CONCEPT BOOK TRADE PAPERBACK BY PETE BARRY

The Advertising Concept Book Trade Paperback By Pete Barry

Author: Pete Barry

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  • The Advertising Concept Book Trade Paperback By Pete Barry
  • The Advertising Concept Book Trade Paperback By Pete Barry
  • The Advertising Concept Book Trade Paperback By Pete Barry
9780500518984
₱300.00
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This Is The Third Edition Of The Highly Successful Advertising Concept Book. As Well As Substantially Expanded Chapters On Interactive Advertising And Integrated Advertising, An Entirely New Chapter On Branded Social Media Has Been Added. This New Edition Contains Fifty Specially Drawn New Illustrations Of Key Campaigns. It Covers Every Aspect Of The Business, From How To Write Copy And Learn The Creative Process To How Agencies Work And The Different Strategies Used For All Types Of Media. Pete Barry Outlines Simple But Fundamental Rules About How To `Push' An Ad To Turn It Into Something Exceptional, While Exercises Throughout Will Help Readers Assess Their Own Work And That Of Others. Fifty Years' Worth Of International, Award-Winning Ad Campaigns - In The Form Of Over 500

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About this item

This is the third edition of the highly successful advertising concept book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete barry outlines simple but fundamental rules about how to `Push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-Winning ad campaigns - in the form of over 500

Product details

National Book Store
9780500518984

Data sheet

Article
100000120342
ISBN
Author Name
Pete Barry
Publisher
Thames & Hudson S Pte Ltd
Origin
Imported
Book Format
Trade Paperback
Weight
1.33kg
Length
23.8cm
Width
20cm
Height
4cm
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