Asian Brand Strategy: Building And Sustaining Strong Global Brands In Asia


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Author:  ROLL,M.
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About this item

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. 

Product Details

ISBN 9781137359162
Author Name ROLL,M.
Book Format Hard Cover
Weight 0.6010 kg
Length 21.6 cm
Width 14 cm
Height 2 cm

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